Case Studies
We help Not-for-profits and sustainability-driven companies reach their goals and increase their impact. In the following case studies, we share the stories of some of our clients and how we helped them grow through Google Ads and Social Media Ad campaigns.
Inherited Cancers Australia
About
Inherited Cancers Australia (formerly "Pink Hope") is a preventative health charity helping women to reduce their chance of getting breast cancer.
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Goal
The client's goal was to increase website traffic and signups as well as learn how to manage their Google Ads Grant account on their own.
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Strategy
We built Search campaigns to cover all aspects of Inherited Cancers Australia's work, including both keyword-based Search campaigns as well as DSA (Dynamic Search Ads). Conversion tracking was set up to cover website engagement, such as newsletter signups, grant applications, and donations. Over a period of six months, we tested ads, keywords and landing pages to get the account into good shape before handing it over to Pink Hope's marketing team.
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Results
Website traffic has steadily increased MoM, and the new tracking allows valuable conversion actions such as signups and donations to be measured. The client completed the 6-week Google Ads Coaching program and now has the knowledge and confidence to further optimise their campaigns on their own.
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Read the full case study here.
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Green Collect
About
The client provides recycling, upcycling and reselling services for office furniture.
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Goal
Green Collect’s goal was to increase awareness of their furniture collection and office clean out services as well as push online and in-store sales of recycled and upcycled office furniture.
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Strategy
Using Green Collect’s Google Grant account, we built search campaigns to promote their recycling services, the furniture warehouse, and their local small goods stores. A DSA (Dynamic Search Ads) campaign was included to increase the visibility of the ecommerce side of the business since the Grant account doesn’t allow Shopping campaigns. Additionally, two Meta campaigns were launched targeting new audiences including Green Collect’s two main customer personas plus a Remarketing campaign to follow previous website visitors.
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Results
Impressions, clicks and conversions in the Google Grant account have consistently grown over the past six months. We identified that the Google campaigns work better for brand awareness and upper-funnel conversions while the Meta campaigns generated great sales results. Despite seasonal fluctuations, the Meta campaigns developed well over time with a ROAS of up to 900%.
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Micromobility Conference
About
The client is the organiser of the first Micromobility Conference in Australia.
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Goal
The goal was to generate awareness of this new event and later in the campaign turn this awareness into ticket sales.
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Strategy
Since micromobility is still a niche topic in Australia and the conference happened for the first time, the first step was to build brand awareness and connect with the right audience online. Using Facebook Ads, Linkedin Ads and Google Display campaigns allowed us to leverage detailed demographic, interest and behaviour targeting options to reach the client's ideal customer persona. Later on, we focused heavily on retargeting via all three channels to follow up on the most engaged audiences and turn them into ticket buyers.
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Results
Starting with brand awareness generation, the paid ad campaigns turned quickly into a significant driver of ticket sales that consistently grew until the day of the event.
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Bookbot
About
The client developed a mobile app to help kids practice reading with phonics.
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Goal
Bookbot's goal was to promote the new app, generate app installs, receive user behaviour insights and increase paid app subscriptions.
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Strategy
Thanks to a large one-year Google Ads grant, we had the flexibility to run and test multiple campaign types across selected English-speaking countries. Search campaigns were used as top-of-funnel campaigns targeted to parents researching reading support for their children. App campaigns targeted bottom-of-funnel audiences to increase app installs on both Android and iOS. Additionally, Display campaigns ran to generate signups for a reading challenge competition and collect user data for later remarketing.
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Results
The campaigns generated an incredible 36,400 Android app installs and over 4,000 signups to the reading competition. This gave the client plenty of data to further optimise the app and generate paid subscribers after the grant budget was used up.
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