Google Ads Management
Why Google Ads?
Google Ads showcases your business or organisation to people who are looking for the products and services you offer - right at the moment when they search for it. Google is the number one place where people start their research and are ready to take action to solve the problem they have.
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Unlike most offline marketing tactics, a digital marketing channel like Google Ads is highly measurable and can track reliably what works and what doesn’t. You can identify and optimise your most profitable campaigns while keeping track of your spend and ensuring you remain within your budget limit.
Google Ads Campaign Types
A standard Google Ads account offers five different campaign types: Search, Display, Video, Shopping and Apps. If you are a charity and have a Grant Account, find out more on our Google Ads for Grants accounts page. The key differences between these types are the ad format and where they appear.
Search campaigns​
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Text ads shown to people who submit a search query on Google
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The most commonly used Google Ads campaign type
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Suitable for nearly every type of business and also available in Grant Accounts
Display Campaigns
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Image or video ads shown on websites that allow ads
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Various targeting options to reach potential new customers or retarget previous website visitors
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Good for raising brand awareness
Video campaigns
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Video ads on YouTube
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Same targeting options as for Display campaigns; good video ad options are essential for this type of campaign
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Good for storytelling campaigns
Shopping campaigns
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Image ads including price and reviews that appear on top of the Google search results page
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Requires Google Merchant Centre as an extra setup step
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Most suitable for e-commerce businesses with a large product range
App campaigns
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Image or video ads to promote an app in Google Play, App Store, Google Search or other apps
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Can be used for both Android and iOS apps
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Best campaign type to increase app downloads or in-app actions
How Does Google Ads Work?
Google Ads works on a pay-per-click (PPC) system which means that you are charged every time someone clicks on your ad. The exact cost of the click depends on various factors such as your ad quality, your willingness to pay (= your bid) and the number of competitors.
While we can’t influence all these factors, the area we have the most control over is ad quality. This includes ad copy writing best practices, an efficient campaign structure with relevant keywords, relevant landing pages and ongoing campaign reviews and optimisation. User behaviour and consumer trends change over time, so it is important to monitor your campaigns regularly and make adjustments when necessary.
Our Approach To Google Ads
We see Digital Marketing as a way to connect consumers with providers in a gentle, honest and transparent way. We don’t use aggressive marketing tactics that spam people and push them into buying stuff they don’t need - the world has enough of these types of advertisers already.
We never guarantee you overnight results or make promises because we consider it unprofessional and a cheap tactic to win a new client. Every business or organisation is different and comes with its own challenges that need to be addressed.
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We set your campaigns up following up-to-date best practices and using our yearlong experience. New campaigns always go through an initial learning phase and need time to collect enough data before trends can be identified. We aim to create sustainable, long-term strategies with continuous optimisation and testing to find the path that works best for your business.
How Much Does It Cost?
There is no minimum spend for Google Ads but we recommend budgeting with a minimum monthly spend of $1,500. This will allow for 2-3 small campaigns and ensure we can get enough data to get valid insights.
Our management fees start from $900/month + GST. After an intro call to learn more about your business and marketing goals, we put together a tailored proposal with the exact fees.
