


Google Ads Coaching
Learn the Basics of
Google Ads Campaign Management
Who is it for?
Prefer to keep full control over what’s going on? Keen on learning Google Ads management yourself? Or simply just don’t have the budget for ongoing full-service management?
Our 6-weeks one-on-one Google Ads Coaching program is the perfect solution if you want to gain the knowledge and confidence to manage your Google Ads account on your own. It is designed for digital marketers and business owners who have a basic understanding of the digital marketing world and want to develop their skills in Google Ads management.
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How does it work?
The program consists of multiple stages including the campaign setup, a short period of full-time campaign management as well as the actual 6-week Google Ads training.
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Campaign build & full-service management
After the initial introduction call in which we want to learn as much about your organisation as possible, we set up the top-priority campaigns for you including conversion tracking. This is to get started as quickly as possible and collect data we can work with.
We also recommend committing to a three-month full-service management period which allows us to get the new campaigns into the best shape possible, do some testing and optimisation and learn how your campaigns behave to provide you with an even more tailored program. However, this is optional and if you prefer to get straight into the coaching sessions after the campaign build that’s okay too.
Google Ads Coaching Program
The actual training program includes six one-on-one sessions tailored to your organisation’s needs. We meet once a week via video call and you will get little exercises to complete in between sessions. You learn how Google Ads works, how to optimise your campaigns and build new ones as well as further improve performance. In this transition period of handing over the account to you, we are available at any time to support and answer questions.
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At the end of the program, you will know the best practices and strategies to manage the account on your own, understand key performance metrics and how to further optimise your campaigns.
We know that learning a complex topic such as Google Ads can be a challenge. That’s why we offer a follow-up Q&A session four weeks after the program ended to check-in with you and answer any questions that might have come up.
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What will you Learn?

Principles of Google Ads
Understand how the Google Ads system works and learn key metrics and terminology

Weekly Optimisation
Learn to evaluate performance data and optimise your campaigns over time

Campaign Setup
Plan and set up campaigns to reach your marketing goals

Conversion tracking & Google Analytics
Measure campaign results & learn to read the big data picture in Google Analytics 4

Ad copy & Keywords
Best practices for effective ad copy writing & keyword research

Grow your account
Self-manage your account following a sustainable growth strategy
